Library public relations a practical handbook

Library public relations a practical handbook

Survey of library operation: getting ready to serve the public; Survey of library access: checking routes to and around the library; Marketing survey: checking out the market and the consumer; Programming: better packaging for better service; Organizing for action: getting your story together; Media...

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Bibliographic Details
Main Author: Garvey, Mona
Format: Book
Published: New York Wilson 1980
Subjects:
Public relations > Handbooks, manuals, etc. > Handbooks, manuals, etc > Libraries
Libraries and community > Handbooks, manuals, etc. > Libraries > Handbooks, manuals, etc
Online Access:Click Here to View Status and Holdings.
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Summary:Survey of library operation: getting ready to serve the public; Survey of library access: checking routes to and around the library; Marketing survey: checking out the market and the consumer; Programming: better packaging for better service; Organizing for action: getting your story together; Media relations: making it with the media; Media communications: formalities of communicating with communicators; Print publicity: writing, artwork, production and distribution.
Item Description:Includes index.
Physical Description:160 p. ill. 23 cm
Bibliography:Bibliography: p. 156.
ISBN:0824206517

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