Hospitality marketing management

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Bibliographic Details
Main Author: Reid, Robert D.
Format: Book
Published: New York Van Nostrand Reinhold 1989
Edition:2nd ed.
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0442278489 (hbk.) 
090 0 0 |a TX911.3.M3  |b R443 1989 
100 1 # |a Reid, Robert D. 
245 1 0 |a Hospitality marketing management  |c Robert D. Reid 
250 # # |a 2nd ed. 
260 # # |a New York  |b Van Nostrand Reinhold  |c 1989 
300 # # |a xi, 399 p.  |b ill.  |c 25 cm. 
500 # # |a Rev. ed. of: Foodservice and restaurant marketing. c1983#  |a Includes index 
504 # # |a Bibliography: p. 386-388 
650 # 0 |a Food service  |x Marketing 
650 # 0 |a Restaurants  |x Marketing 
700 1 # |a Reid, Robert D.  |t Foodservice and restaurant marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=017409 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam