The creative mystique how to manage it, nurture it, and make it pay
A guide for people who must, at one time or another, manage, lead, direct, inspire, and be responsible for the work of `creatives.' Written by a highly successful advertising agency creative director, it gives readers an insight into the creative processes and offers specific techniques for pro...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
1985
©1985 |
| Series: | Ronald series on marketing management
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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