The creative mystique how to manage it, nurture it, and make it pay

• Main Author: Keil, John M (Author)
• Format: Book
• Language: English
• Published: New York Wiley 1985; ©1985
• Series: Ronald series on marketing management
• Subjects: Creative ability in business
• Online Access: Click Here to View Status and Holdings.

 A guide for people who must, at one time or another, manage, lead, direct, inspire, and be responsible for the work of `creatives.' Written by a highly successful advertising agency creative director, it gives readers an insight into the creative processes and offers specific techniques for producing a better product. Spicing his directives with funny anecdotes, Keil explains how to judge a creative project, what to do about creative stagnation, how to make a presentation, and even how to hire, evaluate and fire creative people.