Strategic marketing planning in the hospitality industry

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Bibliographic Details
Other Authors:	Blomstrom, Robert L
Format:	Book
Published:	East Lansing, Mich. Educational Institute of the American Hotel & Motel Association 1983
Subjects:	Hospitality industry > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0866120130
090	0	0	\|a TX911.3.M3 \|b S847 1983
245	0	0	\|a Strategic marketing planning in the hospitality industry \|c edited by Robert L. Blomstrom
260	#	#	\|a East Lansing, Mich. \|b Educational Institute of the American Hotel & Motel Association \|c 1983
300	#	#	\|a ix, 322 p. \|b ill. \|c 28 cm
650	#	0	\|a Hospitality industry \|x Marketing
700	1	#	\|a Blomstrom, Robert L
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=017260
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