Menu design merchandising and marketing
Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Van Nostrand Reinhold
1991
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Menu design merchandising and marketing
Marketing by menu
