Menu design merchandising and marketing
Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Van Nostrand Reinhold
1991
|
| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-017049 | ||
| 005 | 2022524113427 | ||
| 008 | 220624t1983 -US a 001 eng D | ||
| 020 | # | # | |a 0843622229 |q hardback |
| 040 | # | # | |a UiTM |b eng |c UiTM |d rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a TX911.3.M45 |b S4 1983 |
| 100 | 1 | # | |a Seaberg, Albin G |e author |
| 245 | 1 | 0 | |a Menu design |b merchandising and marketing |c Albin G. Seaberg |
| 250 | # | # | |a 3rd ed. |
| 264 | # | 1 | |a New York |b Van Nostrand Reinhold |c 1991 |
| 300 | # | # | |a viii, 212 pages |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index. |
| 520 | # | # | |a Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design. |
| 650 | # | 0 | |a Menus |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=017049 |
| 964 | # | # | |c BOK |d 01 |
Menu design merchandising and marketing