USING MASS COMMUNICATION THEORY

The answer to this question is the major emphasis of Using Mass Communication theory. The book offers a practical overview based on investigations by social scientists in a veriety of disciplines, of the factual knowledge concerning the interaction of mass communication and society

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Bibliographic Details
Main Authors: McCombs, Maxwell E (Author), Becker, Lee B. 1948- (Author)
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall 1979
Series:Prentice-Hall perspectives in mass communication
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