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Daniel Yankelovich

Daniel Yankelovich (December 29, 1924 – September 22, 2017) was an American public opinion analyst and social scientist. Provided by Wikipedia
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    ROCKING THE AGES THE YANKELOVICH REPORT ON GENERATIONAL MARKETING

    ROCKING THE AGES THE YANKELOVICH REPORT ON GENERATIONAL MARKETING by Smith, J. Walker, Clurman, Ann

    Published 1997
    “…Yankelovich Partners…”
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