Search Results - Upshaw, Lynn B.

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    The masterbrand mandate the management strategy that unifies companies and multiplies value

    The masterbrand mandate the management strategy that unifies companies and multiplies value by Upshaw, Lynn B.

    Published 2000
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  2. 2
    Building brand identity a strategy for success in a hostile marketplace

    Building brand identity a strategy for success in a hostile marketplace by Upshaw, Lynn B 1947-

    Published 1995
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