Search Results - Steenkamp, Jan-Benedict E. M.

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    Private label strategy how to meet the store brand challenge

    Private label strategy how to meet the store brand challenge by Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M.

    Published 2007
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    Brand breakout how emerging market brands will go global

    Brand breakout how emerging market brands will go global by Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M.

    Published 2013
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