Lorenzo Sassoli de Bianchi (born 1952 in Paris) is an Italian businessman, writer, art critic and philanthropist, founder and currently President of Valsoia, an Italian health food company. He is President of the Italian Advertisers Association (Utenti Pubblicità Associati - UPA), President of the Milan Institute for Contemporary Arts (ICA Milano), Vice-President of the Italian National Federation of Cavalieri del Lavoro and holds board-level positions on a number of regional industrial associations and charities. Sassoli de Bianchi has written three novels published by Sperling & Kupfer: La luna rossa, (2020), La luna bianca (2021) and La luna argento (2022). In 2015, he was honored for his services to enterprise with the Italian knighthood of Cavaliere del Lavoro, presented by the President of Italy His Excellency Sergio Mattarella.
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