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Author
Saad, Gad
Search Results - Saad, Gad
Gad Saad
Gad Saad
(; ; born 13 October 1964) is a Canadian marketing professor at the
John Molson School of Business
at
Concordia University
. He has argued for applying evolutionary psychology to
marketing
and
consumer behaviour
. He wrote a blog for ''
Psychology Today
'' and hosts a podcast titled "The Saad Truth".
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The consuming instinct what juicy burgers, Ferraris, pornography, and gift giving reveal about human nature
by
Saad, Gad
Published 2011
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Related Subjects
Consumer behavior
Consumers
Consumption (Economics)
Evolutionary psychology
Psychological aspects
Psychology