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Author
Roberto, Ned
Search Results - Roberto, Ned
Ned Roberto
Eduardo L. Roberto
or
Ned Roberto
is a
Filipino
professor
who is considered
Asia
's foremost authority in
marketing
. He was the professor of
international marketing
at the
Asian Institute of Management
located in
Metro Manila
in the
Philippines
. He has written several
marketing
-related
book
s and is currently a part of the
editorial board
of the ''
International Journal of Research in Marketing
''. His areas of interest for teaching and research include
marketing research
,
social marketing
, and
consumer behavior
. He has also taught at the
Northwestern University
’s
Kellogg Graduate School of Management
Chicago
Campus and at the Euro-Asia Centre of
INSEAD
Macau
.
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SOCIAL MARKETING Improving The Quality of Life
by
Kotler, Philip
,
Roberto, Ned
,
Lee, Nancy
Published 2002
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Related Subjects
Behavior modification
Social marketing