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Paul Nystrom

Paul Henry Nystrom Paul Henry Nystrom (January 25, 1878 – August 17, 1969) was an American economist, and professor of marketing at Columbia University. He is most known as pioneer in marketing, and for his ''The Economics of Retailing'' (1915) and his ''Economics of Fashion'' (1928). Provided by Wikipedia
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    Marketing handbook.

    Marketing handbook. by Frey, Albert Wesley 1898-

    Published 1965
    Other Authors: “…Nystrom, Paul Henry 1878-…”
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