Search Results - Levitt, Theodore 1925-

Theodore Levitt

Theodore Levitt (March 1, 1925 – June 28, 2006) was a German-born American economist and a professor at the Harvard Business School. He was editor of the ''Harvard Business Review'', noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for ''corporate purpose'': "Rather than merely making money, it is to create and keep a customer". Provided by Wikipedia
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  1. 1
    Thinking about management

    Thinking about management by Levitt, Theodore 1925-

    Published 1991
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    The marketing mode pathways to corporate growth

    The marketing mode pathways to corporate growth by Levitt, Theodore 1925-

    Published 1969
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  3. 3
    The marketing imagination

    The marketing imagination by Levitt, Theodore 1925-

    Published 1983
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    Innovation in marketing, new perspectives for profit and growth

    Innovation in marketing, new perspectives for profit and growth by Levitt, Theodore 1925-

    Published 1962
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  5. 5
    The marketing imagination

    The marketing imagination by Levitt, Theodore 1925-

    Published 1986
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    Imajinasi pemasaran

    Imajinasi pemasaran by Levitt, Theodore 1925-

    Published 1987
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  7. 7
    The third sector new tactics for a responsive society

    The third sector new tactics for a responsive society by Levitt, Theodore 1925-

    Published 1973
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