Phil Lempert (born April 1953) has been the Food Trends Editor for NBC's ''Today'' show since 1991. Known as the "SupermarketGuru", Lempert appears weekly with "New Product Hit's & Misses" on ''ABC Now'' and hosts a weekly radio show called ''Good Day with SupermarketGuru.'' Lempert is a contributing editor of ''Winsight Grocery Business'', and a content provider for ''WGB.'' He has written for ''Newsday'', ''Family Circle'', and ''Meat & Seafood Merchandising'', among other publications. Lempert is the host of the Farm Food Facts, Lost in the Supermarket and Winsight Live podcasts.
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