Search Results - Keller, Kevin Lane
Kevin Lane Keller
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored ''Strategic Brand Management'' (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the ''Journal of Marketing'', ''Journal of Marketing Research'', and ''Journal of Consumer Research''. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text ''Marketing Management''.Keller was formerly on the faculty at the Stanford Graduate School of Business, the University of California, Berkeley and the University of North Carolina at Chapel Hill. He has served as a visiting professor at Duke University and the Australian Graduate School of Management. He is an alumnus of Cornell University, Carnegie-Mellon University and Duke University.
In the private sector, Keller often acts as a consultant on branding, speaks at industry conferences, and helps to manage the rock band The Church.
Keller currently resides in Etna, New Hampshire. Provided by Wikipedia
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Strategic brand management building: measuring and managing brand equity by Keller, Kevin Lane
Published 1998Call Number: Loading…Click Here to View Status and Holdings.
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Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane 1956-
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Best practice cases in branding lessons from the world's strongest brands by Keller, Kevin Lane 1956-
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Strategic brand management a European perspective by Keller, Kevin Lane 1956-
Published 2008Call Number: Loading…Click Here to View Status and Holdings.
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Strategic brand management building, measuring, and managing brand equity by Keller, Kevin Lane 1956-
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Strategic brand management a European perspective by Keller, Kevin Lane 1956-
Published 2012Call Number: Loading…Click Here to View Status and Holdings.
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Strategic Brand Management Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane 1956-
Published 2013Call Number: Loading…Click Here to View Status and Holdings.
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Marketing Management by Kotler, Philip, Keller, Kevin Lane 1956-
Published 2009Call Number: Loading…Click Here to View Status and Holdings.
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Marketing management by Kotler, Philip, Keller, Kevin Lane 1956-
Published 2012Call Number: Loading…Click Here to View Status and Holdings.
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Strategic Brand Management Building, Measuring and Managing Brand Equity by Keller, Kevin Lane 1956-, Swaminathan, Vanitha
Published 2020Call Number: Loading…Click Here to View Status and Holdings.
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Marketing Management In China by Kotler, Philip, Keller, Kevin Lane 1956-, Lu, Taihong 1944-
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Marketing management an Asian perspective by Kotler, Philip, Keller, Kevin Lane, Swee, Hoon Ang, Siew, Meng Leong, Chin, Tiong Tan
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MARKETING MANAGEMENT An Asian Perspective by Kotler, Philip, Keller, Kevin Lane, Swee, Hoon Ang, Siew, Meng Leong, Chin, Tiong Tan
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Marketing management by Kotler, Philip
Published 2006Other Authors: “…Keller, Kevin Lane…”
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Marketing Management by Kotler, Philip
Published 2008Other Authors: “…Keller, Kevin Lane…”
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A framework for marketing management by Kotler, Philip
Published 2009Other Authors: “…Keller, Kevin Lane…”
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Marketing Management by Kotler, Philip
Published 2016Other Authors: “…Keller, Kevin Lane…”
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Marketing management by Kotler, Philip
Published 2006Other Authors: “…Keller, Kevin Lane 1956-…”
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A framework for marketing management by Kotler, Philip
Published 2009Other Authors: “…Keller, Kevin Lane 1956-…”
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MARKETING MANAGEMENT An Asian Perspective by Kotler, Philip, Swee, Hoon Ang, Siew, Meng Leong, Chin, Tiong Tan 1956-
Published 2013Other Authors: “…Keller, Kevin Lane 1956-…”
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Manuscript Book