Search Results - Hensel, Paul J

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    Marketing scales handbook a compilation of multi-item measures

    Marketing scales handbook a compilation of multi-item measures by Bruner, Gordon C. 1954-

    Published 1992
    Other Authors: “…Hensel, Paul J…”
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    Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising, volume IV

    Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising, volume IV by Bruner, Gordon C 1954-

    Published 2005
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