Search Results - Greiman, April

April Greiman

April Greiman (born March 22, 1948) is an American designer widely recognized as one of the first designers to embrace computer technology as a design tool. Greiman is also credited, along with early collaborator Jayme Odgers, with helping to import the European New Wave design style to the US during the late 70s and early 80s." According to design historian Steven Heller, “April Greiman was a bridge between the modern and postmodern, the analog and the digital.” “She is a pivotal proponent of the ‘new typography’ and new wave that defined late twentieth-century graphic design.” Her art combines her Swiss design training with West Coast postmodernism.

Greiman finds the title ''graphic designer'' too limiting and prefers to call herself a "transmedia artist". Her work has inspired designers to develop the computer as a tool of design and to be curious and exploratory in their design approach. Her process includes typelayering, where words and letters are sandwiched and layered, but also appear to float along with other 'objects in space' such as: color swatches, illustrations, lines, mapping, photographs, shapes, among other visual assets. She creates a sense of depth and dynamism, in particular, by combining graphic elements through making extensive use of Apple Macintosh technology. Los Angeles Times called her graphic style "an experiment in creating ''hybrid imagery''." Provided by Wikipedia