Search Results - Godfrey, Arthur

Arthur Godfrey

Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was an American radio and television broadcaster and entertainer. At the peak of his success, in the early to mid-1950s, Godfrey was heard on radio and seen on television up to six days a week, at times for as many as nine separate broadcasts for CBS. His programs included ''Arthur Godfrey Time'' (Monday-Friday mornings on radio and television), ''Arthur Godfrey's Talent Scouts'' (Monday evenings on radio and television), ''Arthur Godfrey and His Friends'' (Wednesday evenings on television), ''The Arthur Godfrey Digest'' (Friday evenings on radio) and ''King Arthur Godfrey and His Round Table'' (Sunday afternoons on radio).

The infamous on-air firing of cast member Julius La Rosa in 1953 tainted Godfrey's down-to-earth, family-man image and resulted in a marked decline in his popularity which he was never able to overcome. Over the following two years, Godfrey fired over twenty additional cast and crew members, under similar circumstances, for which he was heavily attacked by the press and public alike. A self-made man, Godfrey was fiercely competitive; some of his employees were fired for merely speaking with those he considered to be competitors, like Ed Sullivan, or for signing with an agent. By the late 1950s, his presence had been reduced to hosting his daily CBS radio show, which ended in 1972, and the occasional television special.

Sometimes introduced by his nickname “The Old Redhead”, Godfrey was strongly identified with many of his commercial sponsors, especially Chesterfield cigarettes and Lipton Tea. He advertised Chesterfield for many years, during which time he devised the slogan "Buy 'em by the carton"; he terminated his relationship with the company after he quit smoking, five years before he was diagnosed with lung cancer in 1959. He later became a prominent spokesman for the anti-tobacco movement. Provided by Wikipedia