Search Results - Fishbein, Martin

Martin Fishbein

Martin Fishbein (March 2, 1936 Brooklyn, New York – November 27, 2009 London) was a social psychologist, considered influential, and active AIDS prevention. He had been director of the health communication program at the University of Pennsylvania Public Policy Center of the Annenberg School for Communication. Provided by Wikipedia
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    Predicting and changing behavior the reasoned action approach

    Predicting and changing behavior the reasoned action approach by Fishbein, Martin

    Published 2010
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  2. 2
    Readings in attitude theory and measurement

    Readings in attitude theory and measurement by Fishbein, Martin

    Published 1967
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