Search Results - Chebat, Jean-Charles

Jean-Charles Chebat

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Jean-Charles Chebat, (January 13, 1945 - 21 May 2019) was a Canadian marketing researcher. He held the ECSC Research Chair of Retailing at HEC Montréal. Provided by Wikipedia
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    Marketing management readings in operational effectiveness by Shapiro, Stanley J.

    Published 1974
    Other Authors: “…Chebat, Jean-Charles…”
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