Search Results - Bearden, William O. 1945-

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  1. 1
    Handbook of marketing scales multi-item measures for marketing and consumer behavior research

    Handbook of marketing scales multi-item measures for marketing and consumer behavior research by Bearden, William O. 1945-

    Published 1999
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  2. 2
    Marketing principles & perspectives

    Marketing principles & perspectives by Bearden, William O. 1945-

    Published 2007
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  3. 3
    Handbook of marketing scales multi-item measures for marketing and consumer behavior research

    Handbook of marketing scales multi-item measures for marketing and consumer behavior research by Bearden, William O. 1945-

    Published 1993
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  4. 4
    MaRKETING PRINCIPLES & PERSPECTIVES

    MaRKETING PRINCIPLES & PERSPECTIVES by Bearden, William O. 1945-, Ingram, Thomas N., LaForge, Raymond W.

    Published 1995
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  5. 5
    Marketing Principles & Perspectives

    Marketing Principles & Perspectives by Bearden, William O. 1945-, LaForge, Raymond W, Ingram, Thomas N

    Published 2004
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  6. 6
    Scaling procedures issues and applications

    Scaling procedures issues and applications by Netemeyer, Richard G. 1956-

    Published 2003
    Other Authors: “…Bearden, William O. 1945-…”
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  7. 7
    Handbook of marketing scales multi-item measures for marketing and consumer behavior research

    Handbook of marketing scales multi-item measures for marketing and consumer behavior research

    Published 2011
    Other Authors: “…Bearden, William O. 1945-…”
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