Search Results - Alderson, Wroe

Wroe Alderson

Wroe Alderson (1898–1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth century and the "father of modern marketing". Provided by Wikipedia
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    Dynamic marketing behaviour a functionalist theory of marketing

    Dynamic marketing behaviour a functionalist theory of marketing by Alderson, Wroe

    Published 1965
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