Cara Carmichael Aitchison, , FWLA, FLSW (born 1965) is a British social scientist and university leader. She was President and Vice Chancellor of Cardiff Metropolitan University from 2016 to 2024, and was formerly Vice-Chancellor and Chief Executive or Plymouth Marjon University in England (2013–2016). She was previously Dean of Moray House School of Education and Professor in Social and Environmental Justice at Edinburgh University in Scotland (2010–2013) and has an international research profile in the geography and cultural economy of leisure, sport and tourism and in gender studies, cultural identity and social inclusion.
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